NOS Auto Blog

Top BMW Competitors

Author: Abhijeet Pratap

Date: June 06, 2024

Who are the top competitors of BMW?

BMW competitors

Top BMW Rivals

  • Mercedes-Benz
  • Audi
  • Lexus
  • Jaguar
  • Porsche
  • Volvo
  • Cadillac
  • Tesla
  • Infiniti
  • Acura
  • Alfa Romeo
  • Lincoln
  • Genesis
  • Maserati
  • Land Rover

The BMW group is among the leading manufacturers of premium and luxury automobiles. In recent years, the company has focused on expanding its battery electric vehicle range and seen a lot of success in this segment. Its sales of BEVs has sharply increased. The company is on its successful course in 2024.

The BMW group owns the BMW, MINI and RollsRoyce brands. Apart from these three, the company also owns the BMW Motorrad brand of motorcycles.

The BMW group sold a total of 2.55 million vehicle units in 2023 and its total revenue for the years was 155.5 billion Euros. BMW group sells its cars and motorcycles across 140 markets in the world. The company employed 154,950 people at the end of 2023. There are several things that set the BMW group apart from the others.

The company is known for its intense focus on innovation and for offering a distinct driving experience. It is a highly customer oriented company. The company has established more than 30 manufacturing facilities worldwide. In 2023, the company also sold 209,000 motorcycles around the world.

In this post, we are going to discuss the top competitors of BMW in the global market.

Mercedes Benz

Mercedes Benz is a well known name in the world of luxury mobility and is among the primary competitors of BMW. In recent years, it has focused on modernizing its car models and introducing new electrical models. For a long time, the Mercedes brand has symbolized luxury and sophistication in the world of mobility. It has introduced a nice range of popular sedans and SUVs. Due to its heavy focus on innovation, it has been able to significantly strengthen its competitive position in the global market.


Audi is also a leading name in the world of luxury mobility. It is a part of the Volkswagen group and known for offering premium sedans, SUVs and electric car models. The company is focusing on extending its range of SUVS which are experiencing higher demand in several leading markets. Audi has also maintained an impressive presence globally and remains one of the top competitors of BMW. Like BMW, Audi is also a German brand of automobiles, headquartered at Ingolstadt, Germany.


Lexus is owned by Toyota Motors, based in Japan. It is the luxury automobile division of Toyota and has been able to build a distinct identity for itself. Lexus cars are renowned for their reliability, build quality and advanced technologies. The Lexus range of automobiles include coupes, sports coupes, sedans and SUVs such as Lexus GX, Lexus LBX, RC, RCF. Due to its attractive models, its products have enjoyed high demand in leading markets such as the United States. Lexus is also among the main competitors of BMW.


Jaguar is another leading competitor of BMW that is owned by Tata Motors and has a rich British heritage. It is also a leading name in the world of luxury mobility and attracts customers worldwide by its iconic designs. Despite its limited product range, Jaguar has built a unique identity and its cars belong to their own distinct class.


Porsche is a maker of classy higher-end cars and is a part of the VW group. It is a German luxury car manufacturer that was founded in 1932. Porsche has brought several iconic models to the market including Porsche 911, Porsche 356, Porsche Boxster, Porsche Cayman, Porsche Panamera, and Porsche Macan. It is a leading competitor of BMW and a leading name in the world of luxury mobility worldwide. Porsche delivered 309,884 vehicle units in 2022, which was around 3% higher compared to the prior year.


Tesla is currently the largest automobile brand based on market capitalization. Known for making only electric cars, Tesla is the leading player in the EV market. Other players including BMW are also investing heavily in electric mobility. However, Tesla is ahead of all the others in terms of EV technology. BMW’s increased focus on electric driving technology has brought the company in sharp competition with Tesla. Tesla’s product range is limited compared to the other leading players such as BMW. However, in the electric car sector, it is still the leader offering luxury and premium car models. Tesla cars are known to be excellent in terms of performance as well as design.


Infiniti is the luxury vehicle division of the Japanese car maker Nissan. The focus of the brand remains on performance, design and technology. The brand offers a nice range of luxury sedans, crossovers, SUVs and coupes. It is also among the leading competitors of BMW. Infiniti products have the highest sales in the United States.

Volvo Cars

Volvo cars are renowned all over the world for their emphasis on safety. Volvo cars once used to be a part of Volvo group that also makes trucks and buses but was later acquired by a Chinese automaker Geely. Volvo cars has since then improved its product lineup a lot and plans to become a fully electric car brand by 2030. Apart from providing higher safety, the Volvo cars are also known for being excellent in terms of design and performance and for offering a luxurious driving experience. Volvo is also among the leading competitors of BMW.


Cadillac is a part of the portfolio of General Motors. The brand is known as the luxury automobiles division of GM. Its focus has remained on bold designs, excellent engineering and strong performance. Cadillac is also investing in innovation to bring cars equipped with advanced technologies. It offers a nice range of cars including sedans and SUVs. Cadillac is also known to be among the top BMW competitors.


Lincoln is owned by the well known American Automaker Ford Motors. It is the luxury car division of Ford Motors. Lincoln is known for making mainly premium and luxury SUVs that compete with the SUVs made by BMW and other leading luxury car brands like Audi, Porsche, Mercedes, Jeep and others. Lincoln has also maintained an impressive presence in the US market.


The Acura brand of luxury sedans and SUVs is owned by Honda. The brand is quite popular in the United States. The best selling models of Acura include Acura NSX, MDX, RDX, and TLX. It was introduced mainly in Canada and the United States by Honda to compete with the European brands. Acura has mainly been targeting the North American markets, but it has also expanded to China and parts of Asia. It competes with the other leading luxury car brands including Lexus, Infiniti, BMW, Audi, and Mercedes-Benz.

Alfa Romeo

Founded in 1910 in Italy, Alfa Romeo is known for its sporty cars. Now a part of the Stellantis Group, Alfa Romeo is known for its focus on performance and driving dynamics. In recent years, Alfa Romeo has been trying to strengthen its market position by revitalizing its product lineup. Its popular models include Alfa Romeo Giulia, Alfa Romeo Stelvio, Alfa Romeo 4C and Alfa Romeo Giulietta. Alfa Romeo has positioned itself as a premium car brand that competes with the other luxury car brands in the market such as BMW, Mercedes-Benz, Audi, and Lexus.


Genesis is the luxury automobile division of Hyundai, based in South Korea. It was founded in 2015. The main focus of Genesis is to offer customers performance oriented and technologically advanced vehicles. It was formed to compete with the other premium car brands in the market. Its most popular models include Genesis G70, Genesis G80, Genesis G90, GV70 and GV 80. Genesis collaborates with top designers and engineers to create vehicles offering a balance of performance, comfort and advanced safety features.


Maserati is also a part of the Stellantis group, which was formed through the merger of Fiat Chrysler Automobiles (FCA) and PSA Group in 2021. Maserati was founded in 1914 and offers a distinct and unique lineup of sports cars, sedans and SUVs. Initially, its focus was on making race cars but it also found rapid fame for performance and design and over time, it transitioned to making luxury cars. Its popular models include Maserati Ghibli, Maserati Quattroporte, Maserati Levante, Maserati Gran Turismo, and Maserati MC20. It has positioned itself as a luxury car brand competing with leading luxury brands such as Ferrari, Porsche, Aston Martin, and Bentley.

Land Rover

LandRover is owned by Tata Motors. It is known for its premium SUVs that offer excellent design and quality apart from strong offroading capabilities. Founded in 1948, Land Rover became a subsidiary of Tata Motors in 2008. Land Rover vehicles are a combination of luxury and ruggedness that are aimed at providing excellent performance both on and off the road. Its popular models include Land Rover Defender, Land Rover Discovery, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover’s luxury SUVs compete with the SUVs made by the other luxury brands like BMW, Audi, Lincoln and Jeep.


BMW is a market leading brand of luxury automobiles and motorcycles. It has established itself as a leading player in the luxury mobility segment. The company has maintained a strong focus on innovation and driving experience to maintain its market leadership. BMW is a highly competitive brand that has maintained a strong competitive edge over its leading competitors. However, the automobile industry is experiencing an intense level of competition. BMW is investing in modern technologies and electric mobility to maintain its market leadership and competitive advantage. There are more BMW competitors in the market too including Bentley and Aston Martin.