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Top Competitors of Volkswagen & Similar Brands

Author: Abhijeet Pratap

Date: May 22, 2024

Volkswagen competitors

Top Competitors of Volkswagen

The Volkswagen Group is among the leading auto manufacturers in the world based in Germany and operating across the globe. It is headquartered in Wolfsburg, Germany. The company is a group of ten core brands that operate independently.

Volkswagen was founded by the German government in 1937 to mass produce a lower priced car for the masses. The company remained the world's largest car manufacturer in 2016 and 2017. It is now the largest car manufacturer in Europe.

Volkswagen operates at a global scale. The company has established 114 production facilities in 19 European countries and ten countries in the Americas, Asia and Africa. It is also establishing battery production facilities to meet the increased demand for electric vehicles globally. VW has selected three locations for establishing battery production facilities - Salzgitter (Germany), Valencia (Spain), and St. Thomas (Canada).

Volkswagen is operating in an intensely competitive environment against some of the fiercest rivals including Ford, Toyota, General Motors, Hyundai, Kia and others.

We will discuss the top 15 competitors of Volkswagen Group in this post.

Here is a list of the competitors of Volkswagen (VW):

Volkswagen Competitors

  • Toyota - Japan
  • Ford - USA
  • Honda - Japan
  • Chevrolet - USA
  • BMW - Germany
  • Mercedes-Benz - Germany
  • Nissan - Japan
  • Hyundai - South Korea
  • Kia - South Korea
  • Peugeot - France
  • Fiat - Italy
  • Renault - France
  • Subaru - Japan
  • Volvo Cars - Sweden


According to Statista, Toyota remained the largest car maker in the world in 2023 with annual sales of 11.23 million units while the Volkswagen Group was the second largest car brand with sales of 9.24 million units. Toyota is the most formidable challenger of Volkswagen. It has a large and diverse product portfolio that also includes electric car models. Based in Japan, Toyota is a global automobile brand known for its focus on engineering and innovation.

Apart from the Toyota brand, the company also owns a luxury brand of cars named Lexus, whose cars have remained very popular in the US. Toyota enjoys a market leading position in the US as well as several more markets across the globe. Toyota cars are excellent in terms of performance as well as safety.


Ford is also among the most formidable challengers of the Volkswagen Group. based in the US, Ford Motors operates at a global scale and enjoys strong brand awareness and popularity in several markets across the globe. Ford is especially well known for its large range of SUVs and trucks.

Recently, Ford has restructured its business and has experienced growth in sales and higher financial success since then. The company has experienced solid performance across its commercial automobiles segment. Its electric models in the commercial segment are experiencing very strong demand and Ford has also remained the best maker of pickup trucks in the US.

Ford also own the premium brand of automobiles names Lincoln. The company has grown its focus on innovation to expand its market share and compete against the likes of Toyota, VW and Hyundai. Ford has a strong competitive edge and is among the leaders in the car industry.


Honda is a popular Japanese brand if automobiles known for excellent engineering and making high performance vehicles. It is among the most trusted cra brands in the US and other markets. Honda cars are also very popular in the Indian market. Honda Motors Company was established in 1948 and its American subsidiary was established in 1959 in Los Angeles.

Honda offers a nice lineup of sedans and SUVs. Its City Sedan is quite popular in several markets. However, Honda also owns a premium car brand named Acura that sells mainly in the North American markets. Its both Honda and Acura segments have performed well in the US in 2023. Honda is also among the leading competitors of Volkswagen.


Chevrolet is the most well known brand in the family of General Motors. GM also owns Buick, GMC and Cadillac. Chevrolet offers an expansive lineup of USVs, crossovers, trucks and vans. The company has also introduced a few electric models and will be adding more vehicles to its electric lineup soon.

Chevrolet offers high performance vehicles in various price ranges and while a large number of its models are targeted at the mass market, the company also makes and sells a few premium models. With its extensive portfolio of cars, SUVs and trucks, Chevrolet is also a leading competitor of Volkswagen cars. GM is investing in innovation to expand its lineup of Chevrolet cars.


The BMW group is among the most well known names in the world of luxury mobility. The full form of BMW is Bayerische Motoren Werke GmbH, which was founded in 1916. The BMW group own MINI and Rolls Royce brands also. The company has its headquarters in Munich, Germany.

BMW offers a nice range of luxury cars and SUVs/ Apart from its focus on deign and innovation, the company is most well known globally for offering a luxurious driving experience to its customers. BMW competes with several leading names in the VW group family including Audi. BMW is also known to be a highly competitive automobile brand. In the recent years, the company has expanded its range of electric cars. In the US market, the electric models sold by BMW include BMW i4, BMW i5, BMW i7 and BMW iX.

Mercedes Benz

Mercedes Benz has been around more than 90 years. The company was founded in 1926 by Mercedes-Benz was founded in 1926 by Karl Benz, Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek. It was named ater Jellinek's daughter Mercedes. Now, the company has offices in 93 locations worldwide and its headquarters are located in Stuttgart, Germany. The company has manufacturing plants in 17 countries across five continents. Mercedes Benz has remained a pioneer in several areas.

The company offers an extensive range of premium and luxury vehicles that include SUVs, sedans and wagons, coupes, convertible and roadsters, as well as electric vehicles. It has released a nice range of electric vehicles and has quite ambitious plans for the future in terms of electric mobility. Mercedes Benz enjoys strong brand awareness globally as a leading luxury vehicle brand. It is a lading competitor of the luxury brands in the portfolio of VW group.


Nissan Motors is also a well known brand in the world of mobility that offers a diverse range of products in diverse price segments. Nissan's diverse product range includes cars, SUVs, trucks and sportscars. The company competes with VW in the US as well as several more international markets. Nissan is a Japanese car brand known for excellent engineering. It was founded in 1911.

Nissan manufactures and sells two well known electric car models including Nissan Leaf and Nissan Aria. Among the most popular car models made and sold by Nissan are Nissan rogue, Altima and Sentra. Other popular models include Pathfinder, Kicks and frontier. Nissan also owns a luxury car brand named Infiniti which enjoys strong demand in the United States. In 2023, Nissan sold 3.31 million units overall.

Volvo Cars

Volvo cars are now a well known name across the world. Volvo’s were once a part of the Volvo company but now a chinese automobile company Gilee owns Volvo cars and has retained the brand name Volvo for the cars. Volvo cars have introduced an attractive range of cars and SUVs.

Volvo maintains a strong focus on innovation and passenger safety. The company is known for making the safest cars in the world. It is also investing heavily in electric mobility and becoming a leader in this segment. Volvo has announced that by 2030, it will have completely transformed its portfolio to include only electric models..

Since the company came under Gilee’s ownership, it has been working on transforming its product portfolio and manufacturing more attractive car models. While it has helped Volvo gain a stronger competitive edge, it is not competing more fiercely against its rivals throughout the world. Volvos are also a leading competitor of several brands in the portfolio of the VW group and particularly VW owned premium and luxury brands.


Hyundai is also a market leading automobile brand that competes with Volkswagen. The company is headquartered in South Korea and makes and sells a large range of vehicles including sedans and SUVs. Not just in the Asia markets, but some of Hyundai’s higher end models have found strong popularity in the Western markets too. Its Santa Fe and Tucson models are quite popular in the United States.

Hyundai’s product lineup includes smaller family cars as well as five seaters and seven seater SUVs. The company has introduced a nice range of products targeted at the middle class consumers across the globe. The company is investing in innovation and growing its lineup of electric vehicles to attract more customers and grow its market share.


Kia Motors is also a South Korean brand of automobiles and a subsidiary of Hyundai Motors corporation. Kia has also experienced rapid growth in demand, sales and popularity worldwide. The company has introduced a nice range of vehicles that include mainly SUVs

Kia has become a global brand of vehicles. Its product portfolio is limited compared to Hyundai. However, its SUV models have experienced strong growth in demand and popularity in the Indian market. The company is investing in innovation and growing its lineup of electric cars. Kia's EV6 gives 708 kms on a single charging. In several Asian and Western markets, Kia has emerged as a leading competitor of Volkswagen products.

Other competitors of Volkswagen

The remaining competitors of Volkswagen include Peugeot, Fiat, Renault and Subaru. Peugeot is a part of the Stellantis family and is present across 160 countries. It offers cars, scooters and bikes. Fiat is also a part of Stellantis family and a well known name in most corners of the globe. Subaru is owneed by Fuji heavy industries and Toyota is a minority partner. Another key competitor of Volkswagen is Renault which is a French brand of automobiles and one of the leaders in the industry.