Audi Price Hike

Audi India is going to increase prices of models because of the increased costs of raw materials. On 25th April 2024, Audi India announced that increasing costs of raw material and transportation had compelled the company to increase prices of its models. The prices of various models are going to increase by up to 2%. The Germany-based luxury car manufacturer has experienced an increase in input costs mainly driven by increased costs of the raw materials and parts as well as transportation.

According to Audi India head Balbir Singh Dhillon, Audi India was increasing prices by up to 2% effective June 01, 2024. Dhillon explained that Audi was concerned that the price hike must have a minimum impact on Audi’s Indian customers while also ensuring sustainable growth for the company and its dealer partners.

In FY 2023-24, Audi India had sold 7,027 retail units and achieved a YoY growth of 33%. Apart from its new car business, Audi had also experienced solid growth across its used car business. Audi’s used car business is known as Audi Approved: Plus. This segment had achieved YoY growth of around 50% in FY 2023-24.

Audi has introduced a diverse and highly attractive product portfolio in India which played a key role in ensuring faster growth of the company in FY 2023-24. Here are the models included in the product portfolio of Audi India.

  • Audi A4
  • Audi A6
  • Audi A8 L
  • Audi Q3
  • Audi Q3 Sportback
  • Audi Q5
  • Audi Q7
  • Audi Q8
  • Audi S5 Sportback
  • Audi RS5 Sportback
  • Audi RS Q8
  • Audi Q8 50 e-tron
  • Audi Q8 55 e-tron
  • Audi Q8 Sportback 50 e-tron
  • Audi Q8 Sportback 55 e-tron
  • Audi e-tron GT
  • Audi RS e-tron GT

In FY 2023 alone, Audi India had sold 7,931 retail units or 89% higher compared to the prior year. The company also opened its first renewable energy-powered ultra-fast charging station in India at Bandra Kurla Complex, Mumbai in December 2023.